The funding will be used to enhance Trust & Will's SaaS platform, which aims to make estate planning more accessible and affordable. The platform will provide improved tools for financial advisors, attorneys, and other professionals to offer seamless estate planning services. The investment will also support the integration of AI technologies to personalize estate planning, making it simpler and more intuitive.
Trust & Will plans to use this capital to expand its reach and integrate estate planning into significant life events, such as purchasing a home. This strategic expansion is supported by data showing a significant gap in estate planning among Americans, with 83% recognizing its importance but only 31% having a will.