Underdog, a prominent player in the U.S. sports gaming market, has successfully raised $70 million in the initial close of its Series C funding round, led by Spark Capital. The company, valued at $1.225 billion pre-money, anticipates the round to exceed $100 million. This investment marks a significant milestone as the largest venture capital infusion into the sports gaming sector to date.
Founded in 2020, Underdog has differentiated itself by utilizing proprietary technology, enabling rapid iteration and the creation of customized experiences for American sports fans. The company boasts nearly four million customers and ranks as the fourth most downloaded sports gaming app in the U.S. It also operates a growing media arm, producing popular sports shows.
CEO Jeremy Levine emphasized the company's commitment to rapid investment in product and personnel. Spark Capital's General Partner, Will Reed, highlighted Underdog's product-driven success and customer-centric approach as key factors in their investment decision. The funding is expected to further accelerate Underdog's product development, talent acquisition, and media presence expansion.